Mike - Just sold mine and I can't agree more with the advice given. My best advertisement was right here on the web site, getting inquiries from Alaska, Canada here in the Chesapeake. But I believe my best asset was not only using a broker, but one that specializes in Catalina's. Catalina people tend to stay Catalina people, and therefore, will go to a Catalina dealer first. The dealer will be able to provide a print-out listing asking and sales prices for every equivalent boat in North America. Once that is done, you'll be able to see where your true price will land. In addition, a broker knows 27 or 30 owners who may be looking to upgrade.
One PR move that I believe helped was a youtube video my broker made. The link was right on the Yachtworld ad and my broker could track who was viewing it. I think that attracted more out-of-state folks. ( I can't prove it.)
Also, divorce yourself from the boat a bit. We all get a little teary eyed when we value our own boat. Step back a bit. I know, I know - its years of blood, sweat, tears, and more than a few expletives you've put into the boat, but the buyer doesn't see that. The folks that buy are not unemployed, but they understand that it's a buyers market. If you were in their shoes, you would feel the same way.
I just put new batteries and S-1 auto-pilot on the boat as I did not know I would be selling this year. It was a bit tough. But in the end, I think the buyer got a good deal and I got fair price.
One PR move that I believe helped was a youtube video my broker made. The link was right on the Yachtworld ad and my broker could track who was viewing it. I think that attracted more out-of-state folks. ( I can't prove it.)
Also, divorce yourself from the boat a bit. We all get a little teary eyed when we value our own boat. Step back a bit. I know, I know - its years of blood, sweat, tears, and more than a few expletives you've put into the boat, but the buyer doesn't see that. The folks that buy are not unemployed, but they understand that it's a buyers market. If you were in their shoes, you would feel the same way.
I just put new batteries and S-1 auto-pilot on the boat as I did not know I would be selling this year. It was a bit tough. But in the end, I think the buyer got a good deal and I got fair price.